You’ve Been Email Blacklisted….Now What?

Email BlacklistedIn some of our previous blogs, we’ve reviewed the reasons why you might have ended up in a blacklist.  The reasons may vary, but typically the service provider will inform you as to the specifics around why you might have been blacklisted.  So now that you’re email blacklisted, let’s discuss options for how to get yourself back in good standings, or whitelisted.  

The first step is to establish what type of blacklist you have landed on. You can discover this information by running a blacklist test on your domain name and/or IP address inside your MailMonitor account. This check will show you all places you are currently being blacklisted.

Once you have the list you will then need to begin the arduous task of going through each of the blacklist(s) and determining the requirements and procedures for removal. Some blacklist removals are as easy as simply filling out a removal form; however, for most, you will need to fix out the fundamental problems and wait it out.

Blacklist monitoring should be reviewed daily as it can occur at any time and interrupt your email campaign deliveries.  The MailMonitor Blacklist Monitoring product will send you notifications when your IPs or domains are listed.   This way you can get an immediate jump on resolution and delisting.

If you use an ESP (email service provider) to send your email and have a dedicated IP, you are solely blacklisted due to sending and/or list practices.  You may have acquired spam traps and are sending to them, or have other issues due to not using double opt-in practices when sending.  You’ll need to diagnose the issue, take actions to resolve the issue, AND reach out to the blacklist provider to request removal.  If you have an explanation and explain the steps taken to resolve the issue, you are likely to have much better luck with getting off the blacklist and keeping it that way.

If you use an ESP (email service provider) to send your email and use a shared IP pool, your ESP *should* be aware of an IP blacklisting before you are and work to resolve it.  Regardless, you should definitely monitor your domain to make sure it is not blacklisted through your MailMonitor account.

To diagnose the problem you may want to take out some time to go through our blogs on 6 Best Practices for Email List Acquisition and An Introductory Guide to Spam Traps.

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