Category Archives: Tips and Resources

Reputation Tracking – Why is it Important for You?

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Email Reputation TrackingIn our recent blogs, we have been talking about ways in which email marketers can stay away from the recipient’s dreaded spam folder. This week, let’s touch on another essential way in which you can avoid getting your messages from being marked spam: Reputation Tracking.

Reputation tracking, also commonly referred to as Sender Reputation Tracking and is closely linked with the IP address of the mail server that is being used to send messages to your subscribers. ISPs review multiple factors of your email marketing activities and will award you a sender reputation score based on their findings. This score indicates to the ISP the level of your trustworthiness when it comes to sending non-spam related emails. While there can be some differences in how each ISP reviews and assigns trustworthiness, there are some common factors that you, as an email marketer, need to familiarize yourself with in order to help yourself score higher.

Newcomer Penalty

As with many other things in life like credit scores and finding your first job, being a new kid on the email marketing landscape can cause some initial issues.  If your company and email address are brand new, you shouldn’t be surprised to see yourself land in the spam box at first, as a new IP having no history whatsoever is typically treated suspiciously by all of the ISPs. With time, however, you can make considerable improvements.

 

The Importance of Clean Lists

Reputation Tracking is closely connected with having a clean list for your email campaigns. To repair your sender reputation you need to ensure that your subscriber list is of quality because this will affect your bounce rates and damage your score. If your bounce rate is above 10% then you need to look into your subscriber lists to see what the problem might be. Also, a hard bounce can be even more damaging – this is when you send your emails to invalid email addresses. These are often referred to as spam traps as they appear to be valid email addresses, but in reality, they are anything but valid. According to most of the ISPs, a hard bounce rate can drop your reputation score by 20 points with just one such invalid email address, so you will want to be vigilant about monitoring for this. Some of the things that you should try to avoid include:

  • Poor List Sources – Avoid paid subscriber lists at all costs.
  • List Aging – Use bounce management tools to filter out any old email addresses that might be used by spam traps.
  • List Poisoning – Inserting Opt-In approach can help you minimize getting those invalid email addresses.

 

Spam Complaints

You should be concerned if you are receiving multiple spam complaints for every 1000 emails that you send out; a ratio like this can damage your sender reputation. Whenever a recipient clicks on the “spam” button on your email, a complaint is logged at the ISP level or will be notified to the sender if there is Feedback Loop. To prevent this negative reporting, ensure that your ‘opt-out’ and ‘opt-in’ messaging is clear to understand and easy to access and/or update if necessary. You should also review the content of your emails in case you continue to get a high level of spam complaints even after integrating opt-ins. Sometimes, your content just isn’t relevant enough for your subscribers.

Here at Mail Monitor, we have a dedicated team that works tirelessly to help our customers with improving their reputation score. With our support you can be sure to land a consistently high score after the ISPs perform reputation tracking on your email marketing campaigns. You can find more about our features here.

How and Why to Establish an Email Deliverability Audit

By | Email Delivery Tracking, Marketing Email Deliverability, Services, Tips and Resources | No Comments

Email AuditAre you worried about your email strategies? Is there uncertainty around the effectiveness of your messages or even worse, are you sure your emails are even reaching the intended recipients?  The answer to all these questions is simple: In order to be sure, you need to perform an email deliverability audit.

When performed quarterly, an email deliverability audit is helpful in improving the performance of your email marketing campaigns. While the term “audit” can seem to be broad, meaning a variety of tasks, in common terms it is the overall assessment of your email marketing processes.  You can think of it as your company’s way of putting the email marketing campaigns under a microscope and figuring out what does and doesn’t work.

 

Why Should You Conduct An Audit?

An audit should be performed for several reasons, with the core purpose of evaluating one or a group of the following issues:

  • Security
  • Reputation
  • Content Quality
  • Deliverability
  • Effectiveness

In most cases, an audit will cover most of the areas above, with specific issues identified as well as their apt solutions. If performed correctly, an audit should also reveal all areas where your email marketing is working effectively.

Additionally, it is important to note that while any quarterly deliverability audit can reveal a variety of problems, some of the most common ones to look for include:

 

How Can You Establish A Quarterly Deliverability Audit?

Okay, so now you know all the great things an email deliverability audit can do for you. I’m sure your next question is: How can I perform an email audit for my email campaigns? Not a problem — leave that to us! When MailMonitor performs your email audit, we cover the following areas:

  1. Perform an Interview – First off, you need to become the Sherlock Holmes of your company and do some detective work. Talk to your staff and team members, especially those involved directly with your email marketing campaigns in any way, including content generation and technical executions. Also engage with your clients and contact lists in gathering useful information, asking them of their experiences with your emails, including surveys, polls and questionnaires.
  2. Perform a Process Analysis – Have a list prepared of all the processes that are involved in any email campaign’s evolution, from the initial concept to delivering the finished product. Prepare a flow chart with timelines if that helps. Some of the likely parts In your process analysis list will include:
  • Concept Ideation and Creation
  • Subject Line Creation
  • Header Creation
  • Text and Format of the Main Content
  • Message Template Design
  • List Acquisition and Management
  • Email Delivery
  • Testing and Evaluation of Deliverability
  1. Gather Useful Information – This includes studying your samples, using historic data for evaluation and tracking trends to predict any possible changes. Look at your email campaigns with a critical eye, from a neutral standpoint. You might also want to engage with your ISP or email service provider in getting you any useful information that you can use.
  2. Have a Reputation Analysis – You need to be critical with this, as your company reputation can be seriously damaged by your email campaign’s reputation. Bad emails from your end, even few, can get you straight to the spam lists, destroying any chances of salvaging a decent delivery rate. You need to be regular at identifying your email reputation and quick with cleaning it up. Feedback loops are a great way to track your reputation.
  3. Compile Existing Delivery Data – After all investigations have been performed and process understood, you need to compile your data. You need to have a strong focus on your next email campaigns. Monitor all steps identified and watch out for any pitfalls and/or trouble hotspots. Some of the crucial type of data to compile includes:
  • Bounce Rate, Open Rate and CTR
  • Text-Only Mail vs. HTML Ratio
  • Opt-Out Figures

We understand that all of this can be overwhelming and to put things in autopilot, we recommend that you try the MailMonitor Email Deliverability Tool. Our deliverability suite has you covered,, reporting you in real time on dozens of ISPs, giving the much needed visibility to the delivery performance at all major ISPs worldwide. You can sign up for a 30 days Free Trial, with no contracts or hidden fees.

You’ve Been Blacklisted….Now What?

By | Email Delivery Tracking, Tips and Resources | No Comments

Shocked businessman working on a laptopIn some of our previous blogs, we’ve reviewed the reasons why you might have ended up in a blacklist.  The reasons may vary, but typically the service provider will inform you as to the specifics around why you might have been blacklisted.  So now that you’re on the list, let’s discuss options for how to get yourself back in good standings, or white listed.  

The first step is to establish what type of blacklist you have landed on. You can discover this information by running a blacklist test on your domain name and/or IP address inside your Mail Monitor account. This check will show you all places you are currently being blacklisted.

Once you have the list you will then need to begin the arduous task of going through each of the blacklist(s) and determining the requirements and procedures for removal. Some blacklist removals are as easy as simply filling out a removal form; however, for most you will need to fix out the fundamental problems and wait it out.

Blacklist monitoring should be reviewed daily as it can occur at any time and interrupt your email campaign deliveries.  The MailMonitor Blacklist Monitoring product will send you notifications when your IPs or domains are listed.   This way you can get an immediate jump on resolution and delisting.

If you use an ESP (email service provider) to send your mail and have a dedicated IP, you are solely blacklisted due to sending and/or list practices.  You may have acquired spam traps and are sending to them, or have other issues due to not using double opt-in practices when sending.  You’ll need to diagnose the issue, take actions to resolve the issue, AND reach out to the blacklist provider to request removal.  If you have an explanation and explain the steps taken to resolve the issue, you are likely to have much better luck with getting off the blacklist and keeping it that way.

If you use an ESP (email service provider) to send your mail and use a shared IP pool, your ESP *should* be aware of an IP blacklisting before you are and work to resolve it.  Regardless, you should definitely monitor your domain to make sure it is not blacklisted through your Mail Monitor account.

To diagnose the problem you may want to  take out some time to go through our blogs on 6 Best Practices for Email List Acquisition and An Introductory Guide to Spam Traps.

10 Ways to Keep Your Email Engagement Fresh and Optimized

By | General, Marketing Email Deliverability, Tips and Resources | No Comments

email best practiceEmail Marketing continues to be one of the strongest, most trusted, ways for marketers and businesses to reach new customers and stay connected and engaged with current customers.  If executed with purpose, and strong message and in an optimized manner, it is the most effective outlet for marketing hands down.

Email marketing optimization is the best way to ensure success of email campaigns; however, it’s often one of the most neglected practices, specifically for smaller companies and entrepreneurs as they don’t always have the time and resourced available to devote to the process of optimization.

For those finding themselves in this position, the suite of tools offered by Mail Monitor will allow you to optimize like a pro and enhance the overall performance of your email campaigns.

Email optimization is cost-effective, versatile, immediate, personal and of course, trackable.  However, all of this is true only if your emails are opened.  So how do you achieve a good open rate? We look at some of the 10 easy ways to keep your email engagement fresh and optimized.

  1. Segment your email lists into targeted user groups. Segmenting your email database should be a top priority for you. Segmenting will provide you with the ability to create targeted email messages that will appeal to a particular group, which will directly increase your click-through rates.
  2. Always send from a real person that recipients can reply to. Gone are the days of using a standard, impersonal info@companyname.com.  Emails from such email addresses will typically now go straight to a user’s trash folder.
  3. Make the subject line your moment to shine. You can make all the difference to the open rates with a killer subject line, so think carefully about this one.  Also, avoid long subject lines, keeping them under 50 characters for maximum impact, and refrain from excessive punctuation, such as multiple exclamation marks.
  4. Have a killer preheader. This is where you can capitalize on the interest created from the subject line. Give your recipients a taste of what to expect from the email.
  5. Define clear expectations for your subscribers. Before you start sending out emails, it is a good idea to let your recipients know what type of content and emails they should be expecting from you. Avoid the standard lines like “Can’t red this email? View the web version.”
  6. Highlight your Call-To-Action. It is recommended that you display your CTA near the top so that the recipients can see it even without scrolling.
  7. Have emails optimized for mobile. More and more emails are now being opened on a mobile device. It only makes sense to make sure you have your email marketing campaigns optimized for mobile and other portable devices.
  8. Personalization is the key. The moment you personalize your emails with the recipient’s name, you have increased your chances of getting better open rate and a superb click-through rate as well as stronger conversion rates. Use your recipient’s name in the subject lines as well as the main body.
  9. Give complete control to your recipients. It makes no sense in being pushy with your email marketing campaigns. It is better to give all kinds of control options to your subscribers, including opting in or out, type of content and frequency of emails. Sending too many emails can seriously damage your chances of conversion so be balanced.
  10. Monitor and analyze everything. Keep studying the behaviors of your customers. What time of the day do they open the emails the most? What type of links are they clicking in your emails? What are their interests?

Email Delivery Tips for Marketing to Comcast Users

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comcastComcast Corporation is a global telecommunications conglomerate headquartered in Philadelphia, Pennsylvania.  It is the largest broadcasting and cable television company in the world and is the leading Internet Service Provider in the United States.

Comcast has a separate company by the name of Xfinity that provides Comcast subscribers and users dedicated email service.  Backed by the leading internet service in the country, there is a substantial customer base of Comcast email services that are attracted by the singular account facility to manage all the different products.  Comcast also provides a certain level of exclusivity which appeals to their customers.

Recent Phishing Alerts

There have been some serious phishing scares for Comcast this year.  According to multiple sources, there have been reports of email notices mimicking Comcast Support.  These scams claim to be from Comcast and inform users that their accounts are temporarily suspended and will need to be “unlocked” as sensitive information was compromised.

Due to such Phishing scams, Comcast has initiated strict policies for email marketers and bulk mail senders. It is now essential to demonstrate good reputation with the following factors in place:

While users can still report you as spam, it’s a good idea to adhere to the above guidelines in order to make sure you stand a chance.

FeedBack Loop

FeedBack Loops (FBLs) are great for email marketers in identifying which of their campaigns are getting complaints from users. Comcast has a dedicated FBL section which helps senders in getting any complaints around their email campaigns.  All FBLs come from the following IPs:

  • 66.45.29.177
  • 66.45.29.178
  • 66.45.29.179

Additionally, FBL messages are sent from the feedbackloop@comcastfbl.senderscore.net email address.

Whitelist

Unlike the majority of leading email service providers, Comcast email does not have a whitelist program. However, they do encourage users to contact Comcast security to check if there is a blocking issue in place for a specific domain due to any prior spam reports. The Comcast Customer Security Assurance department can be reached at 1-888-565-4329 during normal business hours (6:00am-2:00pm EST).

Postmaster Tools

Comcast has a fantastic Postmaster Tool that can help you analyze and monitor the health of your email campaigns and figure out routes to help you reach the recipient’s inbox.  Click here to visit the Postmaster Tool page and find out more.

Comcast Delivery Tips

Additionally, below are some essential delivery tips to help you stay out of the spam folders and maximize good email delivery:

  • It is important to have a clear opt-in method in place.  Senders need to have explicit permission from the users they are targeting in order to avoid getting marked or reported as a ‘spammer’.
  • Email marketers should make it a habit to check the sending IPs against blacklists. Not taking this seriously can damage your business reputation.  Check out our blog on Blacklists for additional information on this subject.
  • Having a clear ‘unsubscribe’ button on the bottom of your emails is very important. If the recipients cannot see this button and want to unsubscribe, there is a high chance that they will simply mark you ‘spam’.

Email Delivery Tips for Marketing to Yahoo Users

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yahooYahoo Mail is a web-based email service launched in 1997 by the parent company, Yahoo! This mail service is offered in four different plans – three for personal use (basic, plus and ad free) and the fourth one is specifically for business use. With over 281 million users (according to a 2011 survey), Yahoo! Mail is the world’s third largest email service provider.

In late 2016 Yahoo announced that there was a severe breach of more than 1 billion user accounts getting hacked in 2013.  This was followed by another 500 million user accounts getting hacked. This initiated more stringent policies with Yahoo proper, as well as Yahoo Mail service, which also tightened up its policies around spammers and senders of maligned emails.

Calculation of Reputation

As mentioned above, the hack scares have made Yahoo Mail a tough cookie for email marketers.  According to their website, Yahoo Mail may consider any or all of the following factors to calculate your reputation:

And as a rule, a reputable sending history doesn’t guarantee you a top spot in the inbox, as users can still vote or report you as spam.  You need to also focus on the content quality and relevance to generate meaningful engagement from the user and to ensure your emails stay out of the trash.

FeedBack Loop

With the help of FeedBack Loops (FBLs), email marketers are able to identify their campaigns that are receiving high numbers of complaints from Yahoo Mail users.  They offer a free Complaint Feedback Loop (CFL) program in which the senders will be forwarded complaints about their email campaigns sent to Yahoo Mail by users.  Before being able to avail this service, senders need to:

This link has all the information needed on the CFL program offered by Yahoo.

Whitelist

Contrary to other leading email service providers, Yahoo Mail does not have a whitelisting program.  They do, however, have a program in which email marketers can submit their IPs for review.  You will have to fill out and submit this application for new IPs.  Once review is complete, the Yahoo Mail team may decide on how to modify your reputation in their systems.

Postmaster Tool

With the Yahoo Mail Postmaster Tool you can analyze, as well as monitor, your email health and find the right routes for your messages to reach the right place.  You can learn more about the Yahoo Mail Postmaster tool here.

Yahoo Mail Delivery Tips

With the changes in how Yahoo Mail is keeping itself spam proof, you’ll want to try and adopt the following methods to ensure optimal delivery:

  • The “unsubscribe” button on the bottom of your emails needs to be as clear as possible.  If you do not take this seriously, the chances are the recipients will get frustrated and will end up marking you as spam.
  • Your email lists must be acquired using one of the opt-in methods.  You should always have explicit permission from users in order to avoid future spam markings.
  • Make it a habit to regularly check the sending IP against blacklists.  Failure to do this can be very damaging to your business’s reputation.  You might also want to check out our blog on Blacklists to discover more information on this topic.
  • Try and stay away from using shortened URLS.  It has a bad reputation in the market for being used by spammers. In fact, it helps to keep URLs as closely linked to the topic of the email as possible.

Email Delivery Tips for Marketing to Gmail Users

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gmailIn a relatively short period of time, Gmail has become the email service provider of choice for over a billion users around the world. That’s pretty amazing considering that its a free, advertising-supported email service which launched just 13 years ago – making it the youngest rival to the likes of Hotmail, AOL and Yahoo.

The success of Gmail can be attributed to the fact that users of Android devices, Google Play Store, Google Chrome browser, Google Drive, Google+ and other services must have an account with them. Gmail is also accessible for users through the mobile apps for both Android and iOS, and is also configurable for syncing emails through POP and IMAP protocols.

 FeedBack Loop

FeedBack Loops (FBLs) can help large volume senders identify campaigns in their traffic that are receiving large complaints from Gmail users. With FBL, the email service providers can detect abuse of their services and take the necessary actions to counter that. You can find out more about Gmail’s Feedback loop here.

Whitelist

Email Whitelists are lists of IP addresses from which users are expecting to receive legitimate emails from. When an IP address is added to your whitelist, most of the emails sent from that IP will not be marked spam and will be delivered immediately. The Email Whitelist feature is available on G Suite. You can read more about it here.

Postmaster Tools

With Gmail’s Postmaster Tools you can analyze and monitor your email performance to help Gmail route your messages to the right place.  You can find out more about it here.

Gmail Delivery Tips

Here are 8 tips to help you stay in Gmail’s good books:

  • Make sure that your list contains users who have confirmed opt-in. This is very important as it provides explicit permission from the users to avoid any “mark spam” actions from them.
  • Have a clear and seamless “unsubscribe” process. It is important to add the users who unsubscribe to the “do not email” list.
  • Take care in promoting affiliate products. Gmail is not the friendliest place to do affiliate marketing, so you might want to pass on this.
  • Avoid using shortened links. Thanks to the spammers, URL shortening services like bit.ly have been used too much for all the wrong reasons that it is best to avoid them.
  • Check the sending IP against blacklists. This should be a continuous, ongoing process to ensure your IPs are healthy.
  • Pay special attention to engagement.  Gmail is particularly sensitive to whether your email list is interacting with your email sends.  If too many of your addresses do not engage, you are likely to end up in the Gmail bulk folder.  You can optimize your Gmail engagement by periodically segmenting your list into 2 groups: one that has opened your emails recently (within 30-90 days) and another group who has not.  Send to your engaged Gmail users as you normally do.  Send less frequently or with special messaging to your less engaged Gmail users to try to bring them back into your active list.  The overall effect is that your engagement percentage is higher and more of your mail is delivered to the inbox!

Improve Engagement

Despite all the safety measures and standard delivery tips to stay off black lists and out of spam folders, things are tightening up, thanks to the recent changes to email categorization by Gmail.  According to these changes, senders are scored according to the relationship that they have with the recipients.

An important element of this relationship is the actual content of your emails and the kind of engagement that you’re pulling out of it.  Google now measures the recipient engagement, meaning the level of interaction from the recipient your marketing emails are able to get.  This includes, but is not limited to: email opens, archives, skim reads, deleting without opening, link clicks and of course, reporting as spam.

More positive interactions from readers will likely get you a higher score, ensuring direct delivery of future emails in their inboxes. So how do you get these positive interactions? Here are 5 tips to get you started:

  1. Have attention grabbing subject lines that intrigue the readers to the point of clicking on them. This blog by Hubspot should help.
  2. Ask the recipient to mark your email address as ‘not spam’.
  3. Encourage the recipient to add you to their address book on Gmail.
  4. Tell users to make sure they click on ‘always display images from this address’ button when downloading the images.
  5. Make sure you either remove inactive users from your list or do effort to re-engage with them.

Blacklists: How You End Up On Them & How You Get Off Them

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Email blacklists are real-time , automated databases that use specific criteria in determining if an IP is sending spam emails. Blacklists are also known as DNS-based Blackhole Lists.

There are a number of blacklists in the industry, including SpamCop, Spamhaus, SURBL and Barracuda Reputation Block List.  The criteria each blacklist company uses for accepting inbound mail varies based on their own company determined standards. However, all of them can have a long-term damaging effect on your delivery rate.

 

How Do Blacklists Work?

At a high-level, anyone who sends an excessive amount of emails that are marked as spam, will be added to a list of offenders (a.k.a. blacklisted email senders) and will no longer be able to have their emails delivered to user’s inboxes.

For a more detailed understanding of how blacklists work, take a look at the Spamhaus diagram below. In the event an incoming email fails to meet the Spamhaus’ criteria for legitimate emails, the sender’s IP gets added to the list. There are some ISPs that use this data to make their conclusions on filtering the email messages sent on various IPs.

While Spamhaus doesn’t have any control over the delivery or placement of the messages, it does aide many ISPs in making their decision as to whether or not to deliver your message to your target user’s inbox or to send it directly to their spam folder.

Courtesy: www.Spamhaus.org

Courtesy: www.Spamhaus.org

 

How to Find Out If You’ve Been Blacklisted

Most of the email service providers send out some level of warning when your IP has been added to a blacklist. However, for a more robust audit, you can manually visit the top DNSBL lists periodically to ensure you haven’t been flagged somewhere along the way:

  • Spamhaus – This is one of the top blacklisting companies providing thorough, real-time spam protection for internet networks around the world.
  • Barracuda Reputation Block List (BRBL) – This is a free DNSBL of IP addresses notorious for sending out spam emails.
  • SURBL – This is a second-tier filter which works with Spamhaus in identifying some of the most difficult unsolicited messages.
  • SpamCop – SpamCop Blocking Lists (SCBLs) manage and share IP addresses that contained emails reported as spam by the SpamCop users.

The good news here is that as a Mail Monitor customer, you’re receiving the most robust audit of your domain and IP for any blacklisting automatically. You can learn more about our features here.

 

How to Get Off Email Blacklisting

One of the main reasons for IPs to end up on a blacklist is the high rate of spam complaints from users.  Should you discover that you’re on a list, you’ll want to contact the company immediately.  All of these DNSBL websites listed above have detailed instructions on how to be removed from the blacklist. Being proactive always helps – so show the ISPs that you are trying your best to remedy your delivery challenges.

Once you’re out of the blacklist, you might want to invest more time in the best practices for email list acquisition and staying away from buying email lists.

With deliverability experts like Mail Monitor on your side, you will have professional help navigating the ISP landscape.

An Introductory Guide to Spam Traps

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WHAT IS A SPAM TRAP?

Spam traps are used by blacklist and inbox providers to detect and catch malicious email senders. It is common for legitimate senders to find themselves becoming a victim of spam traps unclean email data, inappropriate subject lines and poor practices for email list acquisition.

Spam traps will look like an authentic email address – the catch is that they don’t belong to any real person and are not used for any communication by the company or inbox provider. The sole purpose of spam trap email addresses is to identify spammers and faulty senders and remove them from the ability to reach their user base with unwanted information.

 

IMPORTANCE FOR EMAIL MARKETERS

As an email marketer, you might already be sending emails to spam traps without knowing it is happening. Having even a single spam trap in your mailing list could mean hazardous dents to your ability to reach your subscribers.

Sending emails to spam traps typically indicates that you’re indulged in bad practices to collect email addresses or haven’t managed to keep your list clean.  Either effort could land you on the wrong side of email providers, greatly impacting you ability to continue to send and reach your target users.

 

TYPES OF SPAM TRAPS

To get an understanding of how spam traps end up in your mailing list, it’s important to understand the different types that are out there:

  • Pristine Traps – These are email addresses published on public websites that are hidden to a normal user. Only people using bad collection processes will find and send to these addresses. So if you collected your email addresses by scrapping from web pages, chances are you may have picked up by a pristine spam trap.
  • Recycled Traps – These email addresses were once used by real people, but became abandoned and got converted into a trap by their inbox provider.

 

IDENTIFYING A SPAM TRAP

It is extremely hard to spot a spam trap email address because they don’t look different from any regular email addresses. However, there are many useful tools designed to help you evaluate the sender’s reputation and identify any emails that may be sending emails to spam traps. One such tool is the Microsoft Smart Data Network Service (SNDS).

 

GET THIS FIXED

Spam traps are structured to identify senders with irresponsible list building behaviors. One sure fire way of getting this fixed is to have a thorough audit of your own email list quality, and then evaluate it on a consistent basis.

Since spam traps do not belong to real people and provide no level of engagement with your emails such as clicks and/or opens. Getting rid of inactive subscribers would help you get rid of such spam traps as well. One quick way to garner engagement of active users and identify inactive users or potential spam emails is to run a campaign reconfirming user interests.

However, this is just one part of the entire picture – the most important part is reevaluating your strategies of email list acquisition to ensure only genuine, healthy email addresses are in your marketing plans. Use double opt in procedures, validate incoming addresses, and do not buy or rent lists.  You also may want to perform a list cleaning process to get rid of these spam traps.

Google Releases Postmaster Tools for Gmail

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Gmail has now added additional tools for senders.  Sign up is free to anyone at https://gmail.com/postmaster/ .  Domains need to be verified when the the account is created but Google will display spam rate when they have the data available.

This is a great sign for good acting senders who have traditionally felt Gmail was one of the tougher ISPs to troubleshoot when bulked or blocked due to a lack of data.