Category Archives: General

Outlook: Email Delivery Tips

By | Email Delivery Tracking, General, Marketing Email Deliverability | No Comments

Outlook LogoOutlook is the oldest webmail service provider in the world. It originally started off as Hotmail back on July 4th, 1996, and has since evolved into a web-based suit of webmail, tasks, calendaring services and contacts from Microsoft.  Available in 106 languages and with over 400 million users, Outlook is a preferred email service provider for people from all around the world because of its easy integration with multiple apps and services offered by Microsoft.

The platform follows Microsoft’s Metro design-language and features unlimited storage, contacts management, integrated calendar, Ajax, as well as close integration with Office Online, Skype and OneDrive.  It’s one of the most popular of the free service emails available on the market today.

FeedBack Loop

With the help of FeedBack Loops (FBLs), volume senders can identify campaigns in their traffic that are receiving high numbers of complaint from Outlook users. The Outlook team can detect an abuse of their services with FBL, allowing them to immediately initiate any necessary actions needed. Click here for more information on Outlook’s Feedback Loop.  Scroll to the JMRP section (Junk Mail Reporting Program), and click the link to sign up and start receiving feedback within as little as 72 hours.

 Whitelist

Whitelists are lists of IP addresses that are expected to send your users legitimate mails. Adding an IP address to your whitelist will categorize the sender as “not spam” ensuring that most of their emails will show up directly in the user’s inbox and not the trash or spam folders. You can find out more about whitelists and blocking features for email recipients by Outlook here,  Outlook does not currently have a whitelist for senders.

Postmaster Tool

Outlook’s Postmaster Tool site gives senders information about getting your messages to the right place. The postmaster site is https://mail.live.com/mail/postmaster.aspx, which includes helpful troubleshooting tips at https://mail.live.com/mail/troubleshooting.aspx

SNDS

Microsoft provides sender reputation information with their SNDS program (Smart Network Data Service).  This applies only to IP addresses so in order to get the data you will need to be using a dedicated IP in order to take advantage of this.  The data provided will show reputation, sending volume, complaint rates, spam trap hits, and more.  This is a fantastic tool for any sender.  You can sign up for a free SNDS account at https://postmaster.live.com/snds/.

With Mail Monitor’s Performance and Enterprise plans you will also be able to track SNDS data each day to easily analyze.  Another advantage of tracking this data through Mail Monitor is that we will track your data over time so that you can easily track trends.  This is very helpful when troubleshooting delivery issues.

Outlook Delivery Tips

Here are 4 tips to help you stay clear for Outlook:

  • Always confirm that your email list was acquired using opt-in method. It is imperative to have explicit permissions from the users to avoid them marking you as spam.
  • Make sure your emails come with a clear “unsubscribe” section.  Hiding them or keeping it vague will not help you retain any readers – in fact, it will increase the chances of you being marked spam and even reported.
  • Shortened URLs are usually associated with spam by most of the leading webmail service providers, so avoid using them in your email.  Try and keep the URL description as relevant to the subject of your email as possible.
  • Continuously check the sending IP against blacklists.  This needs to be a regular exercise to maintain healthy IPs.

We Lost Our “App”!

By | General | No Comments

After 5 years we finally decided to secure the MailMonitor.com domain!  The “app” in MailMonitorApp.com has caused confusion more than a few times so we’re happy to simplify and save everyone a few key strokes.

We figured we might as well build a new site to celebrate.

Voila!  Let us know what you think!

P.S. For the time being our application site and API URLs will still continue to use the mailmonitorapp.com domain name.

SuretyMail Accreditation Partnership for Mail Monitor Customers

By | General, Services | No Comments

We are very pleased to announce a new partnership with SuretyMail.

SuretyMail provides an Email Accreditation service for legitimate senders to help improve and maintain deliverability. Additionally, they can assist with SPF, DKIM and rDNS, monitor and analyze feedback loops, and review sending practices.

Mail Monitor customers can receive a special discount for new accreditation applicants. Contact us for further details.

You can read more about SuretyMail here:

isipp.com

Hotmail / Outlook.com supports IMAP….FINALLY

By | Email Delivery Tracking, General, Marketing Email Deliverability | No Comments

Just recently Outlook.com (formerly Hotmail) began supporting IMAP.

http://blogs.office.com/b/microsoft-outlook/archive/2013/09/12/outlook-com-now-with-imap.aspx

What is IMAP and what does this mean for Mail Monitor accounts?

IMAP allows applications to connect and read email from any folder inside an email account. The other method of connection is POP3 which only allows access to the inbox of email accounts. When Microsoft only allowed POP3 access this meant that Mail Monitor only had visibility into the inbox for delivery reporting. That was fine if your email was delivered to the inbox but if your email was delivered to the Spam/Bulk folder it showed up as missing which was often confusing. Missing at Outlook.com could mean blocked completely or delivered to the spam folder. Those are very different things.

Now that IMAP is supported we can see right into the bulk/spam folder and report on delivery more accurately to Hotmail and Outlook.com accounts. Well done Microsoft…finally!

Download Email Deliverability Reports

By | General, Product Features | No Comments

We made a fairly minor update at the recent request of several clients. Delivery reports can now be downloaded.

When viewing the Delivery tab, click on the “All ISP Report” link. There is now a CSV download icon in the upper right corner that can be opened in Excel, Google Drive, or whatever spreadsheet software you use.

We are working on a much larger feature release and will have details shortly. We’ll announce the updates here as soon as they are live.

HTML Tag Verification Option Added

By | General, Product Features | No Comments

Mail Monitor accounts have previously offered two ways to verify that email received belongs to you:

  • Maintaining a list of valid from addresses
  • Adding a unique campaign identifier to the header of each email

The header method is preferred but can be complex depending on the options available. Because of this we have added an HTML tag verification method. On the setup page of each account is an HTML comment code that will not appear in your HTML emails but will allow us to accurately track and verify your emails in our system.

The code on the setup page is unique each time the page is visited which makes it easy to copy and paste it into emails as part of the workflow.