Category Archives: Features and Updates

Email Blacklisting 101

By | Features and Updates, Marketing Email Deliverability, Services | No Comments

Email BlacklistingWe are living in an age where effective direct marketing has become a continually changing and growing challenge.  With so many brands looking to be heard and consumers become super savvy, marketers seek new ways to be heard above all the inbox noise.

In this competition and struggle to be noticed it’s not uncommon for email marketers to bite off more than they can chew, often delving off into efforts which ignore best practices for email marketing.  Such rogue adventures typing end up in your brand being blacklisting.

 

What are Blacklists?

To put it simply, blacklists are lists of bad marketers.  These generally include spammers; however, legitimate mailers can also easily end up blacklisted just by not adhering to the best emailing practices.  While most blacklists are usually IP based, they can also be URL or domain based.  Typically blacklists are run by independent operators, hosting companies, corporate email managers or organizations who cater to ISPs.

 

What Makes You Get Blacklisted?

Blacklist operators are always actively using networks of spam traps to track and catch spammers and bad, unethical marketers.  If you’re emailing to spam trap addresses, then that becomes a clear indicator that you are not following the best practices in list acquisition and list management, since these addresses are phony and don’t belong to a real user.  This can cause you to be flagged as a spammer or even worse, get yourself blacklisted.

 

What Happens When You are Blacklisted?

Blacklists are commonly used by email receivers like ISPs and hosting companies to clock all unwanted “spammy” emails from suspicious mailers.  Another thing to note is that the number of your emails blocked also depends on the blacklist that you have ended up in.  One of the most widely known blacklists is Spamhaus and it is used by the majority of mailbox providers. If you end up on their list then you have a big problem for your business on emails.

 

How Can You Resolve a Blacklisting?

Keep in mind that each blacklist has its own process for removal.  Once blacklisted, the most important thing to understand is how you got there in the first place.  Once you have that figured out, you can reach out to the blacklist operator and formally request them to remove you from their list.

The best rule of thumb though is to stay off the lists entirely.  Some of the ways to ensure that you stay off of blacklists include:

  • Send out emails to users who have engaged with you in the last 90 days.  This can vary from campaign to campaign, but keeping within this range will ensure you don’t get flagged.
  • Remove users who haven’t engaged with you in over a year.  If you don’t, you might end up in recycled spam traps and get flagged for unethical email practices.
  • Employ double opt-in methods to avoid emailing repeatedly to spam trap addresses because they will not be able to click the confirmation links.
  • We also advise that you always follow the best practices for email list acquisition.

Email List Cleaning Services 101

By | Email Delivery Tracking, Features and Updates, Marketing Email Deliverability, Tips and Resources | No Comments

 

email list cleaning

Email marketing can be a walk on a minefield if you come unprepared. Thresholds for bounced emails, unsubscribe requests and spam complaints are set by Internet Service Providers (ISPs), corporate email protection services and anti-spam groups. If your email campaign has a high rate of any of these metrics, then there will be a good chance of harming your sending reputation and getting your emails sent to the bulk folder or blocked altogether.

 

The pickle is that a lot of account suspensions actually happen due to the stale or old email addresses in your list, that are never used by the owner, and not by any violations on your part.

Below we will tell you about List Cleaning services, what they can do for you and when to use them.

What is Email List Cleaning?

List Cleaning is a third-party service that scans your email lists to identify and filter out invalid addresses. It is also commonly known as List Cleansing or Email Verification. While a lot of companies offer List Cleaning, not a lot of them come with reliable accuracy.

It is also worth noting here that most of the List Cleaning services will not remove the invalid addresses on their own; instead, they will detect the addresses not likely to be successfully delivered, and rely on you to remove them from the list yourself.

 

When Should I Clean My Email List?

There is no black and white answer to this, as some email delivery services like MailChimp advocate not relying entirely on List Cleaning in a majority of cases. However, if you are faced with the challenge of bad email delivery, then you should always choose a reliable third-party service like BriteVerify. They claim to offer a reduction of bounce rate by 98%.

What cleaning a list will surely do is help you get rid of all those stale addresses. However, you should never expect List Cleansing services to be a one-stop solution to all your worries, as it is not going to help you with issues like spam traps, blacklists or abuse complaints.

Email List Cleaning can be very effective if you already have a record or subscriber permissions and you are following the best practices for email list acquisition.