First Things First – Email Authentication

By | Email Authentication, Product Features | One Comment

So you’ve scheduled a new offer for potential customers and you think you’ll be getting great conversions on these emails. But just when you hit your dashboard to monitor the results, you see a very different picture – you notice that a lot of your emails never got opened, ringing an alarm that maybe you’re much anticipated offer has been eaten up by the recipient’s junk folder. You might be having the common authentication problem that needs serious troubleshooting if you want your email marketing strategies to be a success.

To understand email authentication and how major services work, you need to know the following methods most commonly used by major mailboxes:

  • Sender Policy Framework (SPF)SPF is an email validation system that identifies email spoofing by checking that the incoming email is from a domain’s authorized host. All authorized hosts for a domain are published in the Domain Name System (DNS) records on behalf of that domain in a specially formatted TXT record. SPF records prevent spammers from using your domain to send content from a forged address. With increase of spam attacks and hack attempts to encourage recipients to share sensitive information via emails, all major commercial and corporate mailbox providers have layers of SPF checks in place to defend their customers.
  • DomainKeys Identified Mail (DKIM) – Just like SPF, DomainKeys Identified Mail (DKIM) is an authentication method for emails that detects spoofing. The purpose of DKIM is to help recipients check if an email has come from an authorized owner of the used domain and identify any forged sender addresses. DKIM allows an email message to associate with a domain by affixing a digital signature. The verification is done by using the public key of the signer published in the DNS. DKIM also usually helps ensure all attachments in an email are safe to open. While these email authentications can seriously affect your email marketing campaigns, they also mean that if you are prepared, you have a stronger chance of being trusted and noticed by your recipient.

The good news here is that Mail Monitor already has SPF and DKIM authentication checks in place for each and every email that our customers send. Having full control on evaluating email authentication helps us inform you of any issues so that you can get to troubleshooting in real time.

We Lost Our “App”!

By | General | No Comments

After 5 years we finally decided to secure the MailMonitor.com domain!  The “app” in MailMonitorApp.com has caused confusion more than a few times so we’re happy to simplify and save everyone a few key strokes.

We figured we might as well build a new site to celebrate.

Voila!  Let us know what you think!

P.S. For the time being our application site and API URLs will still continue to use the mailmonitorapp.com domain name.

Google Releases Postmaster Tools for Gmail

By | Tips and Resources | No Comments

Gmail has now added additional tools for senders.  Sign up is free to anyone at https://gmail.com/postmaster/ .  Domains need to be verified when the the account is created but Google will display spam rate when they have the data available.

This is a great sign for good acting senders who have traditionally felt Gmail was one of the tougher ISPs to troubleshoot when bulked or blocked due to a lack of data.

Avoid Spam Filters

By | Product Features, Services | No Comments

Mail Monitor runs your email content through common spam filters that offer spam scores and itemized feedback.

The spam filter testing feedback will point to a specific content issue that can be easily resolved to optimize email campaign performance.

SuretyMail Accreditation Partnership for Mail Monitor Customers

By | General, Services | No Comments

We are very pleased to announce a new partnership with SuretyMail.

SuretyMail provides an Email Accreditation service for legitimate senders to help improve and maintain deliverability. Additionally, they can assist with SPF, DKIM and rDNS, monitor and analyze feedback loops, and review sending practices.

Mail Monitor customers can receive a special discount for new accreditation applicants. Contact us for further details.

You can read more about SuretyMail here:

isipp.com

Region Specific Seed Lists Added to Deliverability Tracking

By | Email Delivery Tracking, Marketing Email Deliverability, Product Features | No Comments

Different marketers often need to look at different sets of deliverability data depending on the client location and list ISP distribution. Up until now, each Mail Monitor report would display every ISP available for tracking. This is not always ideal and many of you have requested more control over your reports.

We’re happy to announce that each Mail Monitor account now comes with the ability to specify the region or regions to be tracked. To choose regions, simply check or uncheck checkboxes next the the regions on the setup page. Here is a peek at the changes to the setup page:

Region Specific Seed Lists

Region Specific Seed Lists

When adjusting regions, there are a couple of things to keep in mind:

  • When adding regions, make sure to download the seed list again and add it to the outgoing distribution list
  • Campaign reports are updated for a 72 hour period after first received. If removing regions, reports sent within the last 72 hours can be inacurate for the removed regions.

SNDS Tracking and Automation

By | Email Delivery Tracking, Product Features | No Comments

Microsoft provides a fantastic amount of data through their SNDS program (Smart Network Data Services) that can help marketers responsibly monitor their sending reputation to Hotmail / Outlook.com email addresses. That should include just about everyone sending email. The data is free and any sender that uses a dedicated IP can sign up at:

https://postmaster.live.com/snds/

Performance and Enterprise Mail Monitor accounts now include the ability to automate and collect that data for review. All that is required is to have an SNDS account set up that is already tracking IP data. The Reputation tab of qualified Mail Monitor accounts walk you through the rest. This is a great tool for troubleshooting and monitoring delivery to Outlook.com and Hotmail.