All posts by admin

Gmail Tabs – Good, Bad, or Neutral?

By | Product Features | No Comments

Google recently rolled out a new inbox organization tool – Gmail tabs.

Your Gmail box will now use some formula to determine what type of email is coming in and deliver it to the appropriate Gmail tab. The current tabs are Primary, Promotions, Social, Updates, and Forums. By default, Google will display Primary, Promotions, and Social tabs.

The new feature has sparked intense debate in the email marketing community about whether this is good, bad, or neutral. Time will tell whether an email delivered to the Primary tab is as effective as an email delivered to the Promotions tab. Dozens of blog posts and opinions have been posted. We’re not going to weigh in on the impact of Gmail tabs, but what we do want to do is track the data and let you decide.

Effective immediately, all Performance and Enterprise level accounts have access to a new Gmail tab tracking feature. These tests can be run individually or as part of regular seed testing.

Read more at:

Hotmail / supports IMAP….FINALLY

By | Email Delivery Tracking, General, Marketing Email Deliverability | No Comments

Just recently (formerly Hotmail) began supporting IMAP.

What is IMAP and what does this mean for Mail Monitor accounts?

IMAP allows applications to connect and read email from any folder inside an email account. The other method of connection is POP3 which only allows access to the inbox of email accounts. When Microsoft only allowed POP3 access this meant that Mail Monitor only had visibility into the inbox for delivery reporting. That was fine if your email was delivered to the inbox but if your email was delivered to the Spam/Bulk folder it showed up as missing which was often confusing. Missing at could mean blocked completely or delivered to the spam folder. Those are very different things.

Now that IMAP is supported we can see right into the bulk/spam folder and report on delivery more accurately to Hotmail and accounts. Well done Microsoft…finally!

Download Email Deliverability Reports

By | General, Product Features | No Comments

We made a fairly minor update at the recent request of several clients. Delivery reports can now be downloaded.

When viewing the Delivery tab, click on the “All ISP Report” link. There is now a CSV download icon in the upper right corner that can be opened in Excel, Google Drive, or whatever spreadsheet software you use.

We are working on a much larger feature release and will have details shortly. We’ll announce the updates here as soon as they are live.

HTML Tag Verification Option Added

By | General, Product Features | No Comments

Mail Monitor accounts have previously offered two ways to verify that email received belongs to you:

  • Maintaining a list of valid from addresses
  • Adding a unique campaign identifier to the header of each email

The header method is preferred but can be complex depending on the options available. Because of this we have added an HTML tag verification method. On the setup page of each account is an HTML comment code that will not appear in your HTML emails but will allow us to accurately track and verify your emails in our system.

The code on the setup page is unique each time the page is visited which makes it easy to copy and paste it into emails as part of the workflow.

Blacklist Alerts Available

By | General, Product Features | No Comments

Inside each Mail Monitor account there is now an option to turn on or off daily email alerts. If one of your IP addresses or domains is added to a blacklist this makes it much easier to stay informed so that the troubleshooting and removal process can begin.

Mail Monitor Adds Blacklist Monitoring to Product Suite

By | Email Delivery Tracking, General, Marketing Email Deliverability | No Comments

Each Mail Monitor account now includes blacklist tracking so that sending server IP addresses can be checked against common industry blacklists. Each IP added to the account administration area will be checked once daily. Results within the last 30 days will be summarized within each account.

Standard accounts will allow 1 IP to be tracked. Small Business accounts will include tracking for 2 IP addresses. Performance accounts will include tracking for up to 10 IP addresses.