Applying the 80 / 20 Rule to Email Deliverability

I asked a recent client who had collected a distribution list of close to 400,000 contacts to calculate what the top 10 email service providers their customers used.

If you are working with a Fortune 500 company that has unlimited funds and huge IT staffs, it makes sense that you will need to know what your deliverability rate is to the vast number is small email service providers. It also may make sense for you to to spend a few thousand dollars a month and sign a long term contract with our competitor to optimize your deliverability rate.

However, if you are a small to medium sized business, you are undoubtedly familiar with the 80 / 20 Rule: roughly 80% of the effects come from 20% of the causes. Focus on the areas of high impact.

That’s the reason Mail Monitor focuses on reporting for the highest impact email service providers rather than the hundreds in use. By accurately knowing your deliverability rates to Gmail, Hotmail/MSN, Yahoo, and AOL, you can focus on the 20% of the work that has the biggest impact of email marketing effectiveness.

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