Monthly Archives: August 2017

Mail Monitor Spam Tracking: The Tools You Need to Optimize Email Authentication

By | Email Delivery Tracking, Product Features, Services | No Comments

spam trackingEmail spams are common – these unsolicited messages are responsible for deteriorating the overall experience of subscribers and defaming email marketing as a whole.  The worst part about them is that they are often unavoidable and are repetitive disruptions for end users.

While most of these email spam messages are overtly commercial in nature, there also are many with disguised links in them that may seem to be from a familiar website but, in reality, are leading to phishing websites or sites containing malware.  These type of spam emails can also have malware as embedded scripts or attached executable corrupt files, commonly known as Trojans.

The situation of email spam has worsened in the last decade. These days, botnets are commonly used to send out spam.  These botnets are basically networks of virus-infected computer systems created with the sole purpose of spreading viruses like wildfire, from one user and one system to another.

Most of the spammers out there collect email addresses from chat rooms, customer lists, websites, and newsgroups.  Many viruses are used to harvest users’ address books.  These lists are then commonly sold to other spammers.

All of this has made it imperative for professional email marketers and ethical online businesses to integrate solid spam tracking to ensure their business and subscribers avoid this trouble.  With Mail Monitor’s Spam Tracking features, you can rest assured that you are in safe hands and will not be impacted by these issues.

 

Spam Tracking: Know What’s Getting Flagged

If your emails don’t make it to the inbox, they will not get read.  Therefore, you need to check your email content before sending it out to your lists.  Thanks to our years of experience in the field, Mail Monitor knows how to spot these types of spammers.  We will check your content for specific terms and various elements to ensure no links are leading to flagged websites and double check the HTML coding to verify that it won’t raise a red flag with any of the leading email providers.

 

Takes Actions Before Getting Flagged

There’s a reason why so many market leaders trust us with identifying any issues that can get them in hot waters.   Our foolproof content testing and analysis features will protect all of your emails from getting flagged.

We will run your email content through all of the common spam filters to get spam scores and then created itemized feedback for you.  Most of the times, this feedback will point out any specific areas in the email that should be changed and improved for an optimum email marketing performance.

 

Authentication Testing

Each time you send us an email, we will use our spam filter testing reports to check your authentication.  This will help you see on an individual email campaign level if your emails are passing SPF and DKIM authentication.

What more assurance that you have the right spam tracking in place?  You can sign up today for a free trial and see what we’re all about!

MailMonitor: State of the Company

By | General | No Comments

State of the CompanyState of the Company from MailMonitor:

It is with a heavy heart that we need to inform our customers that our Founder, Jay Wadley, has passed away.  His passing has taken us all by surprise and has left many of us with a profound sense of sorrow.

While Jay has served as the heart behind Mail Monitor from its launch, we are determined to move forward, aggressively enhancing our offerings and seeing his vision succeed; both as a tribute to him and in continued support of his family.

Our acting CEO, Chris Maeda, and our VP of Growth, Adrian Patel-Delaloye, will be reaching out to each of our clients personally to discuss account status and how Mail Monitor can better assist in helping you achieve your goals.

Our top priority is ensuring that our customer’s needs are met throughout this challenging time.  We are excited about the opportunities ahead and the future for Mail Monitor.

Email Blacklisting 101

By | Features and Updates, Marketing Email Deliverability, Services | No Comments

Email BlacklistingWe are living in an age where effective direct marketing has become a continually changing and growing challenge.  With so many brands looking to be heard and consumers become super savvy, marketers seek new ways to be heard above all the inbox noise.

In this competition and struggle to be noticed it’s not uncommon for email marketers to bite off more than they can chew, often delving off into efforts which ignore best practices for email marketing.  Such rogue adventures typing end up in your brand being blacklisting.

 

What are Blacklists?

To put it simply, blacklists are lists of bad marketers.  These generally include spammers; however, legitimate mailers can also easily end up blacklisted just by not adhering to the best emailing practices.  While most blacklists are usually IP based, they can also be URL or domain based.  Typically blacklists are run by independent operators, hosting companies, corporate email managers or organizations who cater to ISPs.

 

What Makes You Get Blacklisted?

Blacklist operators are always actively using networks of spam traps to track and catch spammers and bad, unethical marketers.  If you’re emailing to spam trap addresses, then that becomes a clear indicator that you are not following the best practices in list acquisition and list management, since these addresses are phony and don’t belong to a real user.  This can cause you to be flagged as a spammer or even worse, get yourself blacklisted.

 

What Happens When You are Blacklisted?

Blacklists are commonly used by email receivers like ISPs and hosting companies to clock all unwanted “spammy” emails from suspicious mailers.  Another thing to note is that the number of your emails blocked also depends on the blacklist that you have ended up in.  One of the most widely known blacklists is Spamhaus and it is used by the majority of mailbox providers. If you end up on their list then you have a big problem for your business on emails.

 

How Can You Resolve a Blacklisting?

Keep in mind that each blacklist has its own process for removal.  Once blacklisted, the most important thing to understand is how you got there in the first place.  Once you have that figured out, you can reach out to the blacklist operator and formally request them to remove you from their list.

The best rule of thumb though is to stay off the lists entirely.  Some of the ways to ensure that you stay off of blacklists include:

  • Send out emails to users who have engaged with you in the last 90 days.  This can vary from campaign to campaign, but keeping within this range will ensure you don’t get flagged.
  • Remove users who haven’t engaged with you in over a year.  If you don’t, you might end up in recycled spam traps and get flagged for unethical email practices.
  • Employ double opt-in methods to avoid emailing repeatedly to spam trap addresses because they will not be able to click the confirmation links.
  • We also advise that you always follow the best practices for email list acquisition.

Preview and Rate Marketing Emails Before Sending

By | Marketing Email Deliverability, Product Features, Services, Tips and Resources | No Comments

marketing emailsLet’s be honest here – how many times have you discovered, after sending out marketing emails to your subscribers, an embarrassing typo or that you completely missed out on inserting a link to a button? Happens to the best of email marketers out there!

What might seem like a harmless little mistake can cost you a customer, and even worse, can land you in the spam folder. Your efforts and hard work will go to waste as a meaningless, amateur email when landing your potential customer’s inbox.

To avoid this heartache, we at Mail Monitor strongly recommend that you always preview and rate marketing emails before sending them out.

 

Marketing Emails: What Does An Inbox Preview Do?

Most of the leading email marketing services out, such as MailChimp and HubSpot, will allow you to have a complete preview of your email campaigns, giving you the final preview that your subscribers will see. This allows you to preview all your email campaigns before sending them out and gives you the opportunity to check them to see if they look professional and are readable and up to your quality mark.

Reviewing and optimizing your messages before sending them out will:

  • Ensure that your emails look accurate and are aesthetically correct for all devices and screen types; and
  • Will guarantee that your emails don’t get blocked by any spam filters based on an unforced error on your part

Performing this final check will also enhance your chances of increasing your response rate and minimize your unsubscribes.

 

Marketing Emails: What If You Don’t Do Inbox Previews?

Inbox Previews are essential marketing tools to quickly identify any issues before deploying a campaign. Failing to do this can lead to:

  1. High Spam Requests/Unsubscribes – You increase your subscriber’s likelihood to mark you as spam or simply unsubscribe from your mailing lists altogether. Imperfect emails are a real turn off for anyone and it looks extremely unprofessional and suspicious.
  2. Email Your Reputation – You need to make sure that your messages look perfect on all kind of devices. Failing to do so will definitely reduce your business’s reputation online.
  3. Increase in Block Rates – All renowned organizations rely heavily on email marketing to send the message across. Sending out faulty emails that might contain missing texts or images, broken links or invalid landing pages will increase the risk of being blocked, killing off the entire object of the marketing teams.

 

Rating Your Marketing Emails

Below are some of the things that you should always check when previewing your emails:

  • No words are misspelled – First and foremost, make sure your content has no typos or even worse, any grammatical errors. Make proofreading your best friend and maybe also involve another team member in the process.
  • The images are all working fine – Always double check to see that your images are being uploaded properly and/or are hosted on your public server, free from any password protection.
  • Links are working perfectly – Ensure that all of the links in your email are leading to the right place. Check each and every link and certify that none of your links used are blacklisted – something that you should consider critically.
  • Email layout is proper – Check the spacing of all elements and the overall layout of your emails for various devices, including the padding, margin changes, color, and fonts.
  • Looks good on all inboxes – You will have to make sure that your emails look good across all inboxes and not just a few. Check how they look on test accounts across all inbox services.
  • Headlines and subject lines looking good – Your emails should have a good headline as well a subject line that is relevant to the content of your email.