Email marketing can be a walk on a minefield if you come unprepared. Thresholds for bounced emails, unsubscribe requests and spam complaints are set by Internet Service Providers (ISPs), corporate email protection services and anti-spam groups. If your email campaign has a high rate of any of these metrics, then there will be a good chance of harming your sending reputation and getting your emails sent to the bulk folder or blocked altogether. The pickle is that a lot of account suspensions actually happen due to the stale or old email addresses in your list, that are never used by the owner, and not by any violations on your part.
Below we will tell you about List Cleaning services, what they can do for you and when to use them.
What is List Cleaning?
List Cleaning is a third-party service that scans your email lists to identify and filter out invalid addresses. It is also commonly known as List Cleansing or Email Verification. While a lot of companies offer List Cleaning, not a lot of them come with reliable accuracy.
It is also worth noting here that most of the List Cleaning services will not remove the invalid addresses on their own; instead they will detect the addresses not likely to be successfully delivered, and rely on you to remove them from the list yourself.
When Should I Clean My List?
There is no black and white answer to this, as some email delivery services like MailChimp advocate not relying entirely on List Cleaning in a majority of cases. However, if you are faced with the challenge of bad email delivery, then you should always choose a reliable third-party service like BriteVerify. They claim to offer a reduction of bounce rate by 98%.
What cleaning a list will surely do is help you get rid of all those stale addresses. However, you should never expect List Cleansing services to be a one-stop solution to all your worries, as it is not going to help you with issues like spam traps, blacklists or abuse complaints.
List Cleaning can be very effective if you already have a record or subscriber permissions and you are following the best practices for email list acquisition.