So you’ve scheduled a new offer for potential customers and you think you’ll be getting great conversions on these emails. But just when you hit your dashboard to monitor the results, you see a very different picture – you notice that a lot of your emails never got opened, ringing an alarm that maybe you’re much anticipated offer has been eaten up by the recipient’s junk folder. You might be having the common authentication problem that needs serious troubleshooting if you want your email marketing strategies to be a success.
To understand email authentication and how major services work, you need to know the following methods most commonly used by major mailboxes:
- Sender Policy Framework (SPF) – SPF is an email validation system that identifies email spoofing by checking that the incoming email is from a domain’s authorized host. All authorized hosts for a domain are published in the Domain Name System (DNS) records on behalf of that domain in a specially formatted TXT record. SPF records prevent spammers from using your domain to send content from a forged address. With increase of spam attacks and hack attempts to encourage recipients to share sensitive information via emails, all major commercial and corporate mailbox providers have layers of SPF checks in place to defend their customers.
- DomainKeys Identified Mail (DKIM) – Just like SPF, DomainKeys Identified Mail (DKIM) is an authentication method for emails that detects spoofing. The purpose of DKIM is to help recipients check if an email has come from an authorized owner of the used domain and identify any forged sender addresses. DKIM allows an email message to associate with a domain by affixing a digital signature. The verification is done by using the public key of the signer published in the DNS. DKIM also usually helps ensure all attachments in an email are safe to open. While these email authentications can seriously affect your email marketing campaigns, they also mean that if you are prepared, you have a stronger chance of being trusted and noticed by your recipient.
The good news here is that Mail Monitor already has SPF and DKIM authentication checks in place for each and every email that our customers send. Having full control on evaluating email authentication helps us inform you of any issues so that you can get to troubleshooting in real time.